H&M revolves around Hawkins, a private collection of the third season of the Netflix series Stranger Things.
In the next third season of Stranger Things in Netflix, new locations in Hawkins’ fictional town are introduced, and H&M introduces this new story of the series with a capsule summer collection that focuses on a public pool.
Featuring graphic t-shirts, shorts, sports outfits, beach wear, and various poolside accessories, the Stranger Things collection shows respect for the iconic styles of the 1980s and the lazy summer days by the pool. Designed by H&M’s interior design team in collaboration with Netflix, the products are inspired by some women’s clothing and reflect a modern retro style consisting of black, red and white palette as well as fuchsia pink from Stranger Things.
Some items from the collection will appear in the series, and most clothes and accessories will feature the Stranger Things logo.
In the collection’s campaign, Dacre Montgomery starred as Billy Hargrove in Stranger Things. The campaign, shot by the famous British fashion photographer and director, Matt Jones, reveals a fun shot of the underground world.