Rihanna signed high fashion brand FENTY Resort presented its 2020 collection. The Fenty business model may not be truly revolutionary, but it does take new ideas further than other brands have been willing to go.

The rumors are true, Rihanna has her own high fashion label. Under the LVMH group, Rihanna will produce a brand with the name Fenty and is renowned among the group’s other renowned creative directors such as Nicolas Ghesquiére and Hedi Slimane. According to the information Fenty, LVMH will be based on Paris as many other brands of the group. Another feature of Fenty is that it was the first brand to be issued by LVMH Group after Christian Lacroix, founded in 1987.



Rihanna ‘Bernard Arnault, who is said to include ready-to-wear, accessories and footwear collections, has allowed me to create my own luxury fashion house without any artistic boundary. I couldn’t think of a better partner as creative and professional. I can’t wait for the whole world to see what I’ve prepared behind the scenes. ‘ in his words.

FENTY 2020 Resort from Rihanna

Bernard Arnault CEO of LVMH said “Everyone knows Rihanna as a great singer. However, during our partnership with Fenty Beauty, I saw her as a complete entrepreneur, a true CEO and a great leader. Rihanna created her place in LVMH. We have formed a multifaceted team to establish its Fenty dynasty. “



However, besides all these statements, there is no information about the brand identity of Fenty who is yet to become a new fashion giant. Will Riri prefer a more sporty-luxury way for the fashion house, such as Fenty x Puma, or stay in a sexy and sophisticated line like Savage x Fenty?

FENTY 2020 Resort from Rihanna

The date of the exit of the brand was said to be towards the end of the spring, while the exact date was also announced recently, as well as from the collection. So the high-dose curiosity we’ve got to Fenty has been alleviated.

The world-renowned luxury fashion brands chain presented the FENY Resort 2020 collection, signed by Rihanna, which is under the umbrella of LVMH. Rihanna is the only woman among the group’s most famous creative directors, such as Nicolas Ghesquiére and Hedi Slimane. Stage life and daily style of the curvaceous, full-bodied body, honoring and voicing it at every opportunity, the star in terms of both style and comfort in terms of freedom of the collection highlights the size of oversize segments. The first pop-up store of FENTY, based in Paris, will be opened on May 24, as are many brands such as Christian Dior, Celine and Louis Vuitton under the roof of LVMH. Since 29 May, online shopping is possible.

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